Saturday, October 3, 2009

Let the Clean Economy Begin

Climate change is on everyone's minds these days, especially the World Wildlife Fund (WWF). WWF's mission is the conservation of nature, and with that in mind they have started the "Let the Clean Economy Begin" campaign; this campaign pledges to further cut emission from both an operations and supply chain standpoint. And they're not alone - National Geographic, through a partnership with World Wildlife Fund, announced a few days ago that it will cut its emissions of greenhouse gases by 80 percent by the end of 2010.

National Geographic is one of 22 participants, including HP, Nike, The Coca-Cola Company, IBM, and Johnson & Johnson, in WWF’s Climate Savers program. Collectively, WWF’s Climate Savers partners will reduce emissions by an estimated 50 million tons by 2010, an amount equivalent to the annual emissions of Switzerland. Overall, the partners say these efforts are resulting in greater operational efficiency and significant cost reductions.

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